Habify
Goal tracking app that helps users build lasting habits
Problem
Users struggled to maintain consistency with habit tracking, leading to high churn rates and low engagement.
Solution
Redesigned onboarding flow with progressive disclosure and gamified milestone tracking to increase user retention.
Result
Onboarding conversion increased from 22% to 41% in 4 weeks, with 73% user retention after 30 days.
Our approach
Conducted user interviews to understand pain points in habit formation
Redesigned onboarding with progressive disclosure to reduce cognitive load
Implemented gamification elements with milestone tracking and rewards
Added social features for accountability and motivation
Optimized performance and reduced app size for better user experience
Challenges
- High user churn rate in first week
- Complex onboarding flow overwhelming new users
- Lack of motivation and accountability features
- Performance issues on older devices
Outcomes
- Significantly improved user retention and engagement
- Reduced time to first value for new users
- Increased user satisfaction scores
- Scalable architecture for future growth
Technology stack
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